Frequently asked questions

Sora Toolbox builds editable 15-second product video scripts from five preset formats and your product text. It does not call an AI model, analyse photos, or render video. No account is required.

Choose a format, describe the product and review the script before using it. Free to try, without an account.

You may edit and use the generated scripts for your projects. Check product claims, image and music rights, and advertising disclosures before publishing. This tool does not guarantee copyright clearance or originality.

Six: English, 简体中文, Français, Deutsch, Español and Português. Switch with the globe button in the top-right corner. The script is written in the language you pick, with phrasing adapted to that market rather than translated word for word.

No limit. Generate as many as you want. We actively encourage running the same product through several formats to see which one lands.

Unboxing (ASMR): electronics, gift sets, premium goods — leans on packaging and first impressions.
Review: functional products, builds trust through side-by-side demonstration.
Tutorial: anything that needs to be shown in use — cosmetics, software, kitchen tools.
VLOG: everyday items, placed into a real-life moment.
Try-on: apparel and accessories, shows how it actually looks worn.

Tip: run one product through several formats and let the numbers decide.

Optional photo: preview only, kept in this browser tab. It does not change the script. Describe colours, materials and details in the product text.

Fifteen seconds is long enough to land one clear message and short enough to hold watch-through — which is the metric every short-form feed optimises for. Adjust freely:
• Cut to 10s: drop the secondary detail shots
• Stretch to 20s: add a use-case scene or a second benefit
What matters is pacing — a cut every 2–3 seconds regardless of total length.

That is deliberate. Review scripts in particular have three variants and one is picked at random. So you can:
1. Generate a few times and keep the one you like
2. Combine the strongest lines from different versions
3. Run different versions on different platforms or audiences
It keeps your output from turning into the same video over and over.

A phone is enough. Modern phone cameras are well past the bar for short-form. Worth adding:
• Flexible tripod (~$15): kills handheld shake
• Ring light or small LED panel (~$25): fixes bad indoor lighting
• Lavalier mic (~$20, optional): the single biggest quality jump after lighting

Around $60 total gets you to a professional-looking baseline. A camera and gimbal help, but nothing here is blocked without them.

Use CapCut (free, desktop and mobile):
1. Beginner-friendly interface
2. Large free library of music, transitions and caption templates
3. Auto-captions that are accurate enough to just clean up
4. Plenty of official and community tutorials

Fast path:
• Drop clips onto the timeline following the script timestamps
• Add a trending sound from the platform library
• Auto-generate captions, then fix the product name
• One simple transition between scenes — resist the urge to use more
• Export and publish

Expect 2–3 hours on your first video, about 30 minutes once it is routine.

Rules of thumb:
1. Use sounds trending on the platform: every short-form app surfaces a trending audio list, and using one measurably helps distribution
2. Match the product:
• Energetic goods (sport, kids) → upbeat pop
• Premium goods (luxury, tech) → restrained, minimal
• Home and food → warm acoustic or piano
3. Keep it under the voiceover: music at roughly 30–40% so narration stays clear
4. Cut on the beat: syncing scene changes to the rhythm noticeably lifts perceived quality

One caution: if you are running the video as a paid ad, check the licence — trending sounds are usually cleared for organic posts only.

The five that show up most often:

1. Handheld shake
Fix: tripod, gimbal, or just brace the phone against something solid

2. Bad light or shooting into a window
Fix: face the light source, keep bright windows behind the camera not behind the subject

3. Cluttered background
Fix: a plain wall or a cleared desk beats any filter

4. Thin or noisy audio
Fix: get the mic close, record in a quiet room, avoid hard echoey spaces

5. Shots that overstay
Fix: cut to the script timestamps and delete anything that is not earning its seconds

The structure follows what all short-form feeds reward, so it transfers across:
• TikTok, Instagram Reels, YouTube Shorts
• Facebook Reels, Pinterest Idea Pins

Differences worth knowing:
• TikTok: rewards fast, entertaining, trend-aware content
• Reels: skews more aesthetic and lifestyle-led
• Shorts: tolerates a slower build and more explanation, and benefits from search intent

Adjust pacing and tone per platform rather than cross-posting identical files.

Eight things that actually move distribution:

1. The first 3 seconds decide it: open on a problem, a question, or something visually surprising
2. Protect watch-through: keep it tight — this is the metric with the most leverage
3. Invite a reply: ask something answerable in the video or the caption
4. Use trending audio: consistently correlates with wider reach
5. Write for search too: real keywords in the caption and on-screen text, no hashtag stuffing
6. Posting time:
• Weekdays: 11:00–13:00 and 18:00–21:00 local time
• Weekends: late morning through evening
7. Post consistently: irregular accounts get less reach than steady ones
8. Stay in one lane: pick one or two categories so the algorithm knows who to show you to

Step 1 — read the metrics
• Watch-through under 30%? → too slow, or the hook missed
• Like rate under 2%? → the value is not landing
• Zero comments? → nothing in the video invites a response

Step 2 — audit the content
• Is there a real hook in the first 3 seconds?
• Is the benefit stated plainly, not implied?
• Is the footage sharp and stable?
• Is the audio clean?

Step 3 — fix one thing
• Recut the opening with a stronger hook
• Add captions — a large share of viewers watch muted
• Swap in a trending sound
• Rewrite the caption around a keyword people search

Step 4 — test deliberately
• Same product, different format
• Same video, different posting time
• Change one variable at a time or you will not know what worked

TikTok:
1. Apply for TikTok Shop, or join an affiliate programme
2. Attach the product when posting
3. Buyers tap the product card in the video

Instagram Reels:
1. Convert to a professional account and set up Instagram Shopping
2. Tag products directly in the Reel
3. Buyers tap the product tag

YouTube Shorts:
1. Join the YouTube Partner Programme and enable Shopping
2. Tag products or connect an affiliate storefront

Any platform, no shop approval:
Use an affiliate link in your bio or a link-in-bio page. Slower than a native product tag, but it works from day one.

Eligibility rules and follower thresholds change often and vary by country — check the current requirements in the app rather than trusting any guide, including this one.

Five steps:

1. Pick a lane
• One or two categories you actually know and that have buyers
• Decide the role: expert, curator, tester, or entertainer

2. Look consistent
• Same setting and background
• Same colour treatment
• A recognisable opening and sign-off

3. Publish value on a schedule
• Three to five posts a week, minimum
• Build series people can follow ("30 days of", "tested for a month")
• Say what actually happened, including what disappointed you

4. Talk to people
• Reply to comments, especially the first fifty
• Ask your audience what to test next
• Go live occasionally — nothing builds trust faster

5. Be a person
• Show some life outside the product
• Admit when you got something wrong
• Credibility beats polish, every time

The metrics that matter:

1. Watch-through (most important)
• Target: above 60%
• Below 30%: too slow, or the hook failed
• Fix: shorten, tighten the cuts, rebuild the opening

2. Like rate
• Target: above 3%
• Below 1%: not useful or not emotionally resonant
• Fix: sharpen the benefit, add a human reaction

3. Comment rate
• Target: above 0.5%
• Zero comments: nothing to respond to
• Fix: ask a real question

4. Share rate
• Target: above 1%
• Low: nothing worth passing along
• Fix: add a genuinely useful tip or a surprise

5. Conversion (the one that pays)
• Target: above 5% of viewers tapping through
• Low: wrong product, wrong price, or unclear offer
• Fix: change the product before you change the edit

The loop: post → check at 24 and 48 hours → find the weakest metric → fix only that in the next video → repeat

One product, eight angles. Take wireless earbuds:

1. Unboxing: packaging and first impression
2. Feature test: sound, noise cancelling, battery life
3. Tutorial: pairing, controls, the settings nobody finds
4. In context: commuting, training, working
5. Comparison: against the obvious alternative
6. Objection handling: "do they fall out?", "how is call quality?"
7. Long-term: honest report after a month
8. Pairings: what else you use them with

Why it works:
• Each angle catches buyers at a different stage
• Your feed stays active without repeating yourself
• The videos cross-promote each other

What holds up over time:

1. Follow the official channels
• Check the creator portal for policy updates
• Join official creator communities for first-hand information

2. Own an audience off-platform
• Move people to an email list or a community you control
• When distribution shifts, you still have a way to reach buyers

3. Publish to more than one platform
• The same video on TikTok, Reels and Shorts
• Spreads the risk when one feed changes its mind

4. Keep quality up
• Algorithms change, but they are all trying to find content people finish and share
• Useful, honest, well-made videos survive every update

5. Keep learning
• Watch what the top creators in your category change
• Review your own numbers monthly and adjust

The constant: what buyers need does not change, and neither does the value of being straight with them.